Strategy-led creative agency · Est. 2005
Twenty years of work for
Who we are
The people
A small principal team, and senior makers assembled around the brief and dissolved when the work ships. You get the people who did the work, not the people who sold it — and you are not paying for a bench between projects.
Partners
A production company built for the age of artificial imagination — cinematic storytelling combined with advanced AI to make visuals that were not previously possible. Concept development through to fully realised AI-generated films, mood pieces and animatics, so an idea can be seen at any stage of production.
→ unshot.comA full-service performance agency built around measurable growth — paid search, SEO, social and conversion-led media. Hispanic-owned, working since 2007, with a research, launch, measure, adjust rhythm that matches how we run a brief.
→ oakinteractive.comStudios and specialists we build with. Named partners work under their own name, on their own terms.
How we are put together
Research and strategy run by people who have done it for two decades: segmentation, pricing, positioning, concept and message testing. Fisga, the decision intelligence platform we built, does the ground-truth data work underneath it. The read, the judgment and the call are still human. That part does not get automated, and we do not pretend otherwise.
A curated network of senior creatives, directors, writers, designers and producers, assembled around the brief and dissolved when the work ships. Each one has already run a campaign or built a brand, not learning how on your budget. No bench, no overhead carried between projects. You pay for the work, not for the roster.
AI on production, variation, localization and the first eighty percent of anything repeatable: first drafts, variation sets for testing, localization passes across English and Spanish. It is genuinely fast and it is genuinely not the strategy. The call on what ships is still ours, for brand voice and the cultural read a model does not have. Knowing the difference is most of the job.
Capabilities
Markets
A campaign translated into Spanish is a campaign in a second language. A campaign built in Spanish is a campaign. We have worked US Hispanic and Latin American markets since the beginning — tourism boards, airlines, beauty, spice, telecom — from strategy through to what happens on the ground.
Our principal was born in the US, raised in Venezuela, and works in both languages without a hand-off. That is not a credential we invented for a website; it is why brands called in the first place.
Selected work
The platform
Fisga
Fisga is a decision intelligence platform — public data, client context and a modeled read on pricing, positioning and audience, in under twenty minutes. The studio is built on it, so the thinking starts from evidence rather than a blank page. It sharpens every brief we take. It does not replace the work.
Start here
A short call is usually enough to know whether we are the right shop for it. If we are not, we will tell you who is.
Where we work
Lineage
Fisga Studio is the evolution of Micstura, the strategy, research and creative practice founded in 2005. Same principals, same twenty-year record — new structure, and now built on our own platform.
